Guest Post: Ecouterre.com is Go!

The following is a guest post by a wonderful friend and New Yorker who agreed to check out Ecouterre’s launch party for us:

When Gina asked me to attend and write up the launch party for the website Ecouterre at Kaight, a Manhattan boutique specializing in eco-friendly clothing, I was hesitant. I am woefully ignorant about matters of sustainability and eco-consciousness, having decided a while back that my personal share of environmental activism has been covered by the fact that I haven’t driven a car in fourteen years. In fact, the only thing I know less about than eco-consciousness is fashion. Recently a friend described my wardrobe as, “A mish-mash of men’s shoes, H&M blouses, Rachel Zoe-esque cocktail rings, and therapist shawls. But not in a good way.”  Thanks, friend! Nevertheless I agreed to attend, lured by the promise of free vegan cookies and Gina’s pledge to call me “scoop” for an indefinite period of time.

Ecouterre is a website devoted to “the future of clothing and textile design,” dedicated to “showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal.” Their launch party was held at the Lower East Side shop Kaight, which showcases “emerging and independent designers” who utilize organic, sustainable and recycled materials. Here are some of my personal highlights from the shop’s wares:

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Yuka Yoneda, Ecouterre’s lovely New York editor, is modeling the Circle Cascade Necklace, which was being raffled off during the launch party. Sadly, I did not win this beautiful piece from The Andean Collection, makers of environmentally friendly and socially conscious fashion who employ fair trade principles with their artisans. The jewelry is made is from unique materials like acai seeds and tagua, and is available for sale through their website (www.theandeancollection.com).

In the background of this shot you can see stacked candles by A Scent of Scandal, a line of hand-poured, 100% soy-wax candles made by a Californian brother and sister team. I tried to get a photo of the disturbingly named “DILF” scented candle, but it didn’t come out, so you’ll just have to take my word for it.

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It felt a bit stalkery to follow Ms. Yoneda around all night asking her to model things, so I had to awkwardly take a of picture myself in order to showcase this adorable hat by Stewart and Brown, makers of eco-friendly knit-wear (www.stewartbrown.com).

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These vegan shoes are by Calico Napa and are sadly too rich for my blood at $345. Which is perhaps just as well, because I’m not certain how to wear them. With socks? With jeans? Something tells me that if I lived in Williamsburg, I would know the answer.

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I wouldn’t wear these $99 dollar Melissa Joy Flocado shoes, but I’m happy that they exist in the world.

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This $280 dollar Ashley Watson vegan bag would be my new work bag, in a world where magic fairies paid my cable bill.

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These raspberry cookies by green caterers Rabbit Mafia were delish. I was sampling them when I overheard this conversation:

Boy Fashionista: “Did you hear Marc Jacobs is coming?”

Girl Fashionista: “Really?!?!!”

Boy Fashionista: “Well, his assistant.”

When the PAs of New York’s fashion elite start showing up at a party, it’s time for the Bevins of the world to skedaddle. If you happen to visit Kaight, I recommend you do as I did and head a few doors down to An Choi for an awesome Banh Mi sandwich (vegan toppings available). After dinner I walked past Kaight again to head towards the subway. The store had indeed filled with the beautiful and the eco-conscious, who were drinking organic cocktails and spilling out onto Orchard street.

I bid farewell to Kaight and gave one last, long, loving glance to these Joan Holloway-esque necklaces on display in shop. If eco-conscious fashion is wrong, baby, I don’t want to be right.

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